Stylist magazine urges women to check their breasts this Breast Cancer Awareness Month

UK magazine Stylist has urged women around the country to check their breasts this Breast Cancer Awareness month with an Instagram post.

The free magazine posted the video to their Instagram account last night. It features real women demonstrating how to carry out a breast check, and is the first of its kind to appear on social media.

Before now, breast check advice for women has been primarily limited to word of mouth from a doctor, or diagrams and images circulated around social media.

Many women feel that these are not sufficient, and don’t express how to properly carry out a breast check.


The video urges women to “touch, look, check” their breasts, for any abnormalities, and features real women demonstrating how to do this. It explains to feel around the armpits and above the collarbone for lumps and bumps – areas that many women do not know to check.

Key signs that there is something wrong, according to the video, include any unusual lumps; a change in skin texture, or any dimpling or puckering; a change in appearance or direction of nipples (for example if one suddenly inverts); or any unusual discharge.

Any abnormalities should be immediately reported to a doctor, no matter how small or trivial you think it may be.

The video also advises women to add breast checking into their normal routine. As some women experience tissue changes or breast tenderness before and during their period, it is good to check at different times of the month, so each woman can understand what is normal for her.


Instagram has a strict no-nudity policy, with their community guidelines stating that “We don’t allow nudity on Instagram. This includes some photos of female nipples, but photos of post-mastectomy scarring and women actively breastfeeding are allowed.”

It remains to be seen whether the social media site will allow the video to stay on the platform, or whether it will be taken down for violating community guidelines.

The video comes the evening before a live breast examination on ITV this morning. Taking place on Lorraine, the exams saw a doctor carrying out the procedure on a model. The segment was overwhelmingly praised on social media and it is hoped that by spreading awareness, breast cancer can be caught in the early stages, and more women will be able to survive.

So, what are you waiting for? Follow the step by step guide in the video to check your breasts and make sure you do so regularly.

And if you feel anything out of the ordinary, don’t feel scared or embarrassed to seek medical attention. It won’t be anything your GP hasn’t seen before, and early detection could be life-saving.

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