Lisa Riley reveals why she’ll Wear It Pink for breast cancer

October is a celebration of life, medical advancements, and most importantly awareness. Actress Lisa Riley tells us why she’ll Wear It Pink during Breast Cancer Awareness Month.

It is a celebration of life and full of fun,” enthuses Lisa, who lost her mum to breast cancer six years ago. Dedicated to spreading joy in the darkness and improved understanding of breast cancer, Lisa is embracing Breast Cancer Now’s Wear It Pink celebrations.


Now in its seventeenth year, Wear It Pink (which takes place on Friday 19 October) is encouraging everyone to dig out their pink glad rags to continue raising the profile of breast cancer.

Events like this are essential, it’s much more than having fun, Wear It Pink and Breast Cancer Awareness month throughout October encourages an open, and frank, discussion of breast cancer.

“What I’ve learnt over the years since losing mum, is that females are still very fearful. They’re fearful of any of the
obvious warning signs. I think when you have something like Wear It Pink it can be fun, a joyous day and it links onto so much,” she explains. “The first question is why is there a taboo? Is it a fear of dying? By talking about it, it is the first step to beating the disease and getting you where you need to be.”


In Scotland, around 4,700 women are diagnosed annually with breast cancer. In more intimate figures, around 150 women are diagnosed every day – that’s the equivalent of one diagnosis every ten minutes.

Cancer, of any form, is a horrible illness. Through the hardship, being positive is crucial. They say that laughter is the best medicine, and Lisa encourages this from seeing her mother Cath’s journey and her aunt going through a mastectomy.

Lisa remembers fondly: “They would use humour to get them through, and they used to call themselves the Lop-Sided Ladies. It’s funny! We have to embrace that and it brings a smile to people’s faces.”

Embracing the fun, Lisa will be releasing new items to her Just Be You clothing line bursting with bright pink jumpsuits, baby pinks, blush pinks and beyond to celebrate Wear It Pink in style. Looking good is the first step to feeling good and knowing your body is pivotal in the fight against cancer.


“Any sort of abnormal look of your body or feeling within your body: you know yourself,” encourages Lisa. “When you are applying your body wash get used to the feeling. If at one point it feels different that’s when you go to the mirror – if you’re embarrassed or in denial – use that private time to have a look.”

Charities such as Breast Cancer Now, who spearhead Wear It Pink, Breast Cancer Care or Cancer Research UK are on hand to support people experiencing breast cancer, their family and friends. Cancer can be an isolating condition – particularly for male partners – but embracing the laughter and light is one way to remember a life and celebrate improved research.


Breast Cancer Now
Wear It Pink
Breast Cancer Care

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