Jameela Jamil and the body positivity movement

If you’ve been on social media recently, you’ve probably heard of Jameela Jamil.

Not only is she an actress on the hit TV show, The Good Place; Jameela Jamil is also leading the movement against body shaming, photoshop, detox teas, and every other nonsense thing women have to put up with about their appearance every single day.


Jamil launched the I Weigh campaign after coming across an image on Instagram of the Kardashian clan, with their weights displayed.

Credit to @jameelajamilofficial on Instagram

Following the discovery of this picture, Jamil uploaded her own version to her Instagram story, demonstrating that women are worth so much more than a number on the bathroom scale.

Credit to @jameelajamilofficial on Instagram

Since this post, Jamil has been inundated with similar messages from women around the world, ditching their weight in pounds and kilograms, and instead, measuring themselves through their achievements, personality traits and goals.

Not only has she inspired women to look beyond their weight, Jamil is also calling out celebrities, including the Kardashians and Cardi B, for promoting weight-loss and  ‘detox’ products to their followers across social media.

Raising the question of whether these celebrities actually use the detox teas and appetite-suppressing lollipops they promote online, Jamil is not afraid to voice her opinions on some of the most influential women in the world.


Jamil is also making real, tangible changes in the beauty industry, after an advert from Avon claimed ‘dimples are cute on your face (not on your thighs).

The beauty giants issued an apology not long after Jamil’s tweets, and admitted to ‘missing the mark’. It goes to show that when big names call out companies on their body shaming tactics, it can actually make a difference.

And she’s not stopping there: Jamil recently announced that following the success of I Weigh, it will be turned into a company to continue addressing issues around body shaming, airbrushing and weight-loss.


Jamil has faced criticism for her outspoken views on the fashion and beauty industries, but she’s making very valid points about the nature of these industries, and their treatment of women.

For years, advertising has targeted women’s perceived ‘flaws’ such as stretch marks and acne; celebrity images have been photoshopped into impossible shapes; and clothing has been modelled on women who have had to push themselves to the limit for their place on the catwalk.


The conversation Jamil has started – calling out not only the industry pushing these impossible standards, but also the celebrities being paid to sell these standards to their followers – is heartening, and hopefully because of it, the next generation of young girls won’t be subjected to the same standards as every previous generation before.

This warrior for social change won’t let anything stand in her way.

To keep up with the I Weigh movement, follow @i_weigh on Instagram, or @JameelaJamil on Twitter.

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