Interview with Scottish Style Blogger Thankfifi


Scottish fashion blogger, Wendy Gilmour has been blogging from her West End Glasgow flat (along with pups Mr K and Tux) for five years.
In that time she’s amassed a global following of over 20,000 fans, sat front row at London Fashion Week and collaborated with countless brands.
But she also balances a part time job with interior design company  bluebellgray. We ask her how she makes it work. 


How long have you worked at bluebellgray and how did you land that job? 

I joined bluebellgray five years ago, actually just about 6 weeks after starting my blog.  Fi, who founded bluebellgray, was a friend from art school and also the one who planted the seed to start Thankfifi (hence the name!) – bluebellgray was growing fast and Fi was looking for someone who could manage the social media and press side of things at the time and from seeing my work on my blog she asked me to join.

What made you decide to take up blogging? 
Chatting with Fi about the blogs that we read and loved and she made the suggestion to me; she said that my love of fashion, style, photography and writing would make a great blog and that she at least would read it.  And I believe she still does!


How did you build up such a great following? 
I always love this question as I’m not sure anyone really knows the answer – in fact if I had a definitive answer then perhaps my following would be ten times bigger!  But hard work, constantly plugging away at social media and connecting with brands who share your work, networking wherever possible and when the blog was just six months old it was shortlisted for a Marie Claire blog award which was a great springboard in the early days.

What have been your highlights since you started the blog?
Gosh, so many but working with the brands I truly love and respect has been a true highlight – to be able to turn blogging, which is truly a passion of mine, into a business is something I am so grateful for.  And the travel…  I love to travel and have been so lucky to enjoy trips to Malaysia, Finland, France and many other places which have been amazing opportunities.

Any tips for wannabe bloggers out there? 
Do it because you love it and work hard if you want to succeed.  I wouldn’t like to tell you how many hours I put in each week and if I didn’t love what I do then it would be just crazy!  Try to post consistently and never ever use the phrase, ‘I have been a bad blogger…’.

What are your blogging essentials? 
My camera, a Nikon D750 with 50mm lens, and the ones behind the lens (my husband when I’m at home and the wonderful Nancy H Gibbs when in London or travelling).  And good light.  I live by the BBC weather app, constantly on the hunt for sunshine and sunsets.

How do you balance you day job with your life as a fashion blogger? 
I try to be disciplined with my time – I work 3 days at bluebellgray and the rest of the week on my blog. But throw in a trip or some extra blog meetings and everything  gets crazy pretty quick!  Fortunately bluebellgray are very flexible and understanding with me.


What is a typical day like for you? 
I usually wake up at 7am and work on the blog for an hour, squeeze in a quick workout and a dog walk before heading to bluebellgray for the day where I work with the team to create content for the website, send press releases, work with our overseas PR teams on events, etc.  From 5pm I head home for another dog walk and to tackle my blog emails from the day (although I try to answer the urgent ones on my lunchbreak!).  On Saturday or Sunday I usually shoot all my images for the coming week so I can try to be prepared…  If I’m honest there is no typical day for me as I travel a lot and attend a lot of events and meetings so it’s more a case of trying to fit in everything and anything and still getting a little sleep at night!

Would you ever be tempted to give up the day job and become a full time blogger? 
I love both my jobs and how they inform one another so I can’t really imagine giving either up – make hay while the sun shines as they say!

Photos courtesy of Thank Fifi. Follow Wendy on Twitter, Instagram and at

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