ASOS ditches Photoshop

Online retailer ASOS are winning praise from shoppers and industry experts alike – after using images of models with stretch marks.

The site has seemingly stopped digitally altering images of its swimwear models – with stretch marks and cellulite proudly on display. Essentially, they’re showing normal women.

It’s a step forward in terms of diversity in fashion – and fans are loving it.

However, some argue that it’s not enough – the site, for instance, only has two plus-size models, neither of whom have any stretch marks or flaws on their skin.

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