Online retailer ASOS are winning praise from shoppers and industry experts alike – after using images of models with stretch marks.
The site has seemingly stopped digitally altering images of its swimwear models – with stretch marks and cellulite proudly on display. Essentially, they’re showing normal women.
It’s a step forward in terms of diversity in fashion – and fans are loving it.
— jaymie (@earth2jaymie) July 2, 2017
— Amanda Doherty (@AmandaDo_y) July 1, 2017
— kirst ☼ (@kirstybennet) May 27, 2017
However, some argue that it’s not enough – the site, for instance, only has two plus-size models, neither of whom have any stretch marks or flaws on their skin.